Pop-up Design,Exhibition,Event Visual Design
Art Designer:
Du Lei
Designers:
Du Lei,Huang Ke,Feng Jiali,Tutu
Project Manager:
Silje,Liu Jiayan
Year:
2024,2025
The Middle East stands as a core strategic market for SHEIN, with its user base exceeding 10 million. To further strengthen connections with local consumers, SHEIN not only prioritizes building a seamless online shopping experience but also invests heavily in offline experiential innovation. By creating high-frequency, highly interactive offline touchpoints, the brand accurately captures user preferences and demands—insights that in turn inform product optimization and service upgrades, unlocking greater potential in the regional market.
In this journey, DOD has become a key partner of SHEIN, leveraging its expertise in comprehensive brand globalization services. For the offline thematic exhibition project in Riyadh, Saudi Arabia (2024-2025), DOD provided end-to-end comprehensive services, covering everything from thematic conceptualization and design, production and manufacturing, to cross-border logistics and on-site setup. This collaboration not only achieved full-process oversight from planning to execution (maximizing the fidelity of the original design) but also marked a successful breakthrough for DOD in expanding its service capabilities into new domains. By strictly adhering to the four key pillars—safety, quality, timeline, and cost—DOD ensured the smooth delivery of the project, demonstrating the synergistic value of the two parties in global collaborative initiatives.
SHEIN作为全球领先的快时尚跨境电商，业务已覆盖全球150多个国家和地区，服务超3亿用户，全球月访问量峰值达2.44亿次，主要聚焦欧美、中东等消费市场。
中东市场作为SHEIN的战略核心阵地，用户规模已突破1000万。为进一步拉近与当地消费者的距离，SHEIN不仅专注在线上打造优质的购物链路，更发力营造线下的场景创新——通过制造高频次、强互动的线下触点，精准捕捉用户偏好与需求，反哺产品优化与服务升级，不断发掘区域市场的更多可能性。
在此进程中，DOD凭借专业的品牌跨境落地综合服务能力，成为SHEIN的重要合作伙伴之一。2024-2025年期间，针对沙特利雅得线下主题展场项目，DOD为SHEIN提供全链路综合服务，从主题创意、方案设计、制作生产、跨国运输至现场搭建呈现，不仅实现了从统筹到落地的全程把控与设计效果最大化还原，更成功完成跨领域服务突破。DOD严格对 “安全、品质、时间、成本” 四线把控，保障各项目平稳落地，体现了双方在全球化场景合作中的协同价值。